Your website is an essential part of your business, it is important to give it the attention it deserves. We repeatedly see good website design deliver excellent results for businesses which would previously have wasted a lot of time and money on ineffective marketing. Read the report below about the 11 essential elements we have seen work magic on our client’s websites.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
Everything we do is designed to help you as a business owner succeed online. We are passionate about sharing our experience, wisdom and love for the internet to help you have the best website possible. Our business started to help people understand how they can easily have an excellent online presence and use it to take the pressure off growing their business through harnessing the power of the internet. Business owners are often time poor and a good web design helps duplicate your time and can increase your leads with out any extra effort.
BALANCE – Balance in design is similar to balance in physics. A large shape close to the center can be balanced by a small shape close to the edge. Balance provides stability and structure to a design. It’s the weight distributed in the design by the placement of your elements.
PROXIMITY – Proximity creates relationship between elements. It provides a focal point. Proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in someway.
ALIGNMENT – Allows us to create order and organisation. Aligning elements allows them to create a visual connection with each other.
REPETITION – Repetition strengthens a design by tying together individual elements. It helps to create association and consistency. Repetition can create rhythm (a feeling of organized movement).
CONTRAST – Contrast is the juxtaposition of opposing elements (opposite colours on the colour wheel, or value light / dark, or direction – horizontal / vertical). Contrast allows us to emphasize or highlight key elements in your design.
SPACE – Space in art refers to the distance or area between, around, above, below, or within elements. Both positive and negative space are important factors to be considered in every design.