Isn't it "just" my logo?
The brand identity of a business is its logo, right? Well, yes, but its also so much more than that. A brand identity is the face of your business. It represents your company's values, services, ideas and personality. It can generate loyalty from your clients and make your employees proud to work for you.
Brand identity includes elements like colours, design, logo, name, symbol and tagline. But it also involves intangibles such as thinking, feelings and expectations. Together they identify and distinguish the brand in the consumers' mind. Brand identity is a way of externally expressing a brand to the world. Your brand identity is the representation of your company's reputation through the conveyance of attributes, values, purpose, strengths, and passions. Great brands are easy to recognize, their mission is clear and it fosters that coveted customer loyalty all businesses crave. A brand is one of the most valuable fixed assets of a business, and it must be carefully crafted to ensure it properly represents the business, and resonates with the intended customer base.
It takes time and patience to develop an effective brand identity. However, if done well it is certainly worth the effort.
Just what we can offer
A well thought out and actioned Brand Identity can foster instant recognition. It should be such that it can be carried across all forms of media and print and be recognizable throughout.
We here at Arrested Graphics get very excited at the chance to help our clients with Brand Identity! We realize just how important it can be to the future long-term marketing of businesses of all sizes. We take the time necessary to consult with you and find out all about your business and just what you offer your clients. We will then research your opposition and come up with some ideas that will help set you apart from them. We will promote your strengths and help you to cement a firm understanding to the marketplace of just what you can offer that your competitors can't.
Whether your enterprise is just beginning or is a long established going concern, Brand Identity can be constructed for you to promote the overall image you wish to portray to your clients. We at Arrested Graphics would love the opportunity to discuss this with you in more detail. Please do not hesitate to contact us as consultations are FREE!